Building Your Online Therapist Profile

Thanks to everyone that joined me for the free teleseminar today on "Building Your Online Therapist Profile."

Or try this link to listen using Itunes.

Download the handouts (PDF form) here.

Five Steps to Developing Your Brand Identity as a Therapist

The first step in developing your brand identity is identifying what your identity is. What makes you unique as a therapist?

• Specific training or credentials
• Working with special populations (i.e., disabled individuals, geriatrics, individuals with addictions, middle-aged women)
  

Next, identify the target audience for this brand. Who needs your help? What is their gender? Age? Work status? Where do they live? What do they read/watch? What other professionals or companies serve these clients? (Schools, churches/clergy, physicians, other therapists, nonprofit organizations)

Cultivate a list of outcomes these clients can expect -- what are the results?

Develop your message: What do you want to say to your target client? What problems can you help solve for them?

Next, develop your messaging strategy -- how do you want to communicate with your prospective clients? (website, brochures, newsletters, articles, public speaking engagements, fact sheets, fliers, posters, banners, magazine ads?).

Finally, develop your "product" -- what services or product will you deliver them to generate revenue? These can include: individual sessions, groups, phone coaching, on-site consultation, tapes, books/booklets, etc.

These are the first steps to marketing your practice online and offline.