For everyone else, you may already know that as soon as you stop seeing new clients, your practice begins to stagnate and die.
Even if you have clients who are committed for life -- things change. People move. People die. People are "cured" and no longer need your services. Natural attrition is reason enough for you to continually seek out new prospects for your services.
Your success as a private practitioner depends on five things. They are:
- Your ability to assess the needs of your clients.
- The ability to provide services that meet your clients' needs.
- Skill in communicating the benefit of your services.
- Providing follow-up to keep a loyal and satisfied clientele.
- Developing and maintaining a professional network as a referral and support system.
