Therapist Survey: Subleased Office Space (Part 4)

This is the fourth post in a five-part series of articles based on a July 2010 survey of therapists regarding office space subleases. Previous articles examined fees and amenities offered, an analysis of factors related to deciding which practice to affiliate with, and how referrals and emergency coverage issues are handled.

The most useful part of the survey was the advice given by therapists about renting office space. Experience is the best teacher, and therapists participating in this survey have either rented space from another therapist, or are a "landlord" themselves, renting space to other therapists (or, in some cases, they have experience on both sides of the equation).

Therapists provided guidance for what questions to ask/issues to consider when subleasing space:
  • What does my rental fee include? (Billing, scheduling, referrals, consultation group, marketing, inclusion on practice website?)
  • Ask about additional fees up front: Are any fixtures to be added or modified, and who will be responsible for paying this fee?
  • Ask for a full disclosure of costs for the space and for how much profit the therapist will make from the rent/fees you will be paying them.
  • "Consider sharing space with other independent therapists over renting space from a therapist. The costs can be cheaper, there is more equality in decision-making, there are no hierarchies, and there is full disclosure about what you are paying for and what you are getting."
  • Will I be getting referrals?
A couple of therapists provided their ideas of a "model" situation:
  • "I would want 100% of my counseling fees and pay a monthly rental fee. I would pay per referral, if referrals were given to me. I would not sign a non-compete, because clients ethically should not just be handed over to someone else if I decide to leave. I would want a very explicit plan for how call-ins to the office were handled, and how I would know that my calls would be mine. Personally, I would want my counseling philosophy to 'gel' with others in the office."
  • "Try to get office/secretarial support, telephone, and a couple referrals per month."
"It may be helpful to start out renting space from another therapist when learning the ropes of private practice, but it is important to know exactly what is entailed in the contract, how decisions will be made, and what actions will be taken to address concerns about the space or services," one therapist wrote.

Others gave advice on which issues to focus on when selecting a practice to affiliate with:
  • "Check for compatibility of clientele and for confidentiality issues."
  • Look at the general style of the office (culture, feel, fit)
  • "I have done a percentage before, but I believe a flat fee is best, because you know how to plan."
  • "Each therapist should share either similar values, or be compatible. They should know the reputation of the persons they are renting with or to/from. When sharing with several people, they all should get a say about who might also join the practice."
It's important to examine the whole financial picture, not just the rental fee.
  • "Private practice has many hidden and unforeseen costs: legal, accounting, consultation, and practice building." Consider these when choosing a practice as well.
  • "Compare costs and what that cost gets you in amenities."
  • "A private practice is a business, and to assume that one gets referrals just for being there is naive. Business development is complex, time-consuming, and costs money."
  • "Remember that going out on your own can be challenging too. If you share office space or a building, you can share office equipment, phones, and Internet. This can save you a lot of money. Not to mention electricity and office materials, such as paper towels, etc. In the office I am in, I do not have to clean the office either, as this comes along with the rent."
One therapist provided an innovative suggestion: "If you start with a percentage arrangement, make a cap and change to a flat monthly fee once the cap is consistently reached for six months to one year." This will help the renter decrease his or her overhead as he or she gets more successful.

Be sure to ask about how referrals are handled. 

One therapist noted, "I was fortunate to have a large referral base prior to coming to this office, and I had a lot of referrals that went directly to me. Sharing referrals can be challenging if you are just starting out, but as you continue to build your referral base, people will begin asking for you. In a shared office, this can be challenging, as everyone wants to have business."

One therapist recommends a careful self-analysis before seeking a practice affiliation. "Where are they in their profession? What is needed? How much time do they want to make available to do the support work, marketing, and business development?" Ensuring you select the practice that provides the services you need/expect will make the arrangement a beneficial one for both the subleasing therapist and the practice or "landlord therapist."

Another therapist cautions peers not to simply limit their focus on the financial aspects of the selection process. "By far and away it is most important that you know and trust the personal and professional ethics that the other therapists have in the office you are using. Everything else comes down to money, and that's not as critical."

Compatibility is key. "It is important to know the therapists, or at least talk to them in depth, to see if your personalities are a fit." Another therapist added, "Don't rent from a therapist who wants to tell you how to do therapy. I have never had that problem, but others have."

"Know the dynamics of the other partners with whom you share space. Seek quality, ethical concerns, and professional compatibility. Being picky is best."

Several therapists advised getting the contract terms in writing. "Read it carefully and compare it to either past contracts or standard ones," one noted. Another added, "Get everything in writing, and have each therapist sign it. This prevents misunderstandings and complications at a later time." Make sure the contract notes the specific rights and responsibilities of each party. "Read the contract! Know exactly what you are getting."

And get everything hammered out up front, if possible. "Negotiate before signing; doing so afterwards gets thorny."

Even finding the perfect office sublease situation, getting into private practice can be difficult, as one therapist reminds us. "You need to be fully licensed, in network with many insurance providers, and have a good base of clientele you might bring with you. Even with that, it is difficult for about a year to make any money."

One concluded, "I've been very fortunate, but it's important to have a contract with those in the same office so that all expectations are understood by all."

Therapist Survey: Subleased Office Space (Part 3)

This post reports additional results from a survey conducted in July 2010. Previous posts have examined the costs and amenities available when renting office space and the issues therapists consider when selecting a subleasing arrangement.

One issue for contracting therapists is access to referrals, especially in a large practice. Unless the therapist has his or her own clientload -- or can build one independently of calls into the practice, renting space can make it difficult to attract clients.

Forty-one percent of therapists renting space had access to referrals within the office as part of the rental fee. One-third of therapists surveyed did not have access to internal referrals. Another third received referrals on a case-by-case basis.

When asked about referrals, some responses included:
  • "Referrals are not part of the rental fee. However, referrals are frequent."
  • "They go to partners first and then to contractors."
  • "Referrals (are) provided as appropriate for patients, not as part of fee."
  • From a therapist who rented space to other therapists: "If referrals were specifically for me, I kept them or referred them; other referrals were divided up by therapist/renter."
Another key issue is emergency coverage. In nearly three-quarters of the situations, no on-call services are provided for any therapists -- each therapist provides his or her own emergency coverage. In 13% of the situations, renter serve as an on-call therapist for clients (all therapists in the office rotate providing emergency coverage). Ten percent of therapists had access to emergency services through special arrangement:
  • "My rent is adjusted slightly to include on-call service for my clients."
  • "No coverage for purely renting space, but it would be possible if interdependence desired."
  • "Phone coverage includes message service to contact each therapist in case of emergency.

Therapist Survey: Subleased Office Space (Part 2)

This is part 2 of the results of a July 2010 survey of therapists regarding office space subleasing. This post examines issues of deciding which practice to affiliate with.

Therapists have a choice of where they want to rent space. Some factors cited in influencing their decision about where to rent space include:
  • Location -- interstate access; the part of town the office is located in, etc. -- 15%
  • Rental cost -- 15%
  • The therapists you would be working with -- 14%
  • The "general feel" of the arrangement/office -- 13%
  • Site accessibility (i.e., handicapped accessible) -- 10%
  • Layout of office -- 9%
  • Security -- 6%
  • Amenities available -- 5%
  • Reception area -- 4%
  • Marketing availability -- 3%
  • Availability of administrative support -- 3%
  • Availability of billing services/support -- 3%
Most therapists choose to affiliate with other mental health practitioners. However, in addition to renting from other mental health therapists, a few therapists rented space from other types of practitioners, including a psychiatrist and a doctor's group.

The next post in the series examines how referrals and emergency coverage is handled when subleasing space.

Therapist Survey: Subleased Office Space (Part 1)

Are you a therapist who is interested in renting office space -- or are you a therapist who has space available for rent? A July 2010 survey of therapists reveals pricing and amenity details, and participating therapists give advice on making an arrangement work for you.

The survey was completed by 39 therapists. Nineteen percent of respondents have rented space from a non-therapist landlord; 38 percent have rented space from another therapist. To provide a balanced perspective, 32 percent are therapists who rent (or have rented) space to other therapists (a "landlord's view). The majority of responses (75%) came from Omaha-area therapists.

When it comes to fees, it is difficult to compare apples to apples. However, from the information supplied, a few general conclusions can be drawn.

Part-time rentals generally are in the $150 to $750 per month range. Full-time rentals most often cost $1,000+ per month. The overall average (including both part-time and full-time) rentals was $726 per month.

Most space is rented for a flat fee, although a small percentage (25%) of respondents reported their rent is a percentage of the session fee billed or collected. These figures were more consistent -- the most-often cited figure was 35% of the amount collected. Other options were 30% of the amount billed, and 1/3 of the total office rent.

There was insufficient data on hourly rental rates to draw any conclusions.

In exchange for the rent, therapists generally receive:
  • Exclusive use of a private office (12%) vs. shared office space (5%)
  • Administrative support (6%)
  • Billing services (7%)
  • Access to conference room/meeting space (8%)
  • Copier/Fax (11%)
  • Consumables, like office supplies (8%)
  • Participation in marketing/advertising (8%)
  • Telephone (11%)
  • Internet access (10%)
  • Checking patient insurance benefits and/or securing insurance authorizations (9%)
  • Access to emergency coverage (5%)
Therapists are generally required to carry their own liability insurance when renting space. However, in some circumstances, liability/property insurance was included.

Some rental agreements offered some flexibility in services offered. One therapist reported their agreement was based on the "percent of overhead used," what supportive services were included, and whether marketing was needed.
    Next post: Selecting which practice to affiliate with.

    Links to Billing Teleseminars

    You can find information about Billing Questions Teleseminar #1 (June 9) here and Billing Questions Teleseminar #2 (July 14) here. Please note that the Billing Questions Teleseminar that was scheduled for Aug. 11 was cancelled due to an injury to the guest speaker.

    Why Online Directories Are A Smart Investment

    Why should you advertise your private therapy practice in an online directory?

    This is a question that I'm often asked by therapists. "Shouldn't I develop my own website and get clients to find me online where I'm not surrounded by all the other therapists who do what I do, or work where I work?"

    Absolutely you should have your own website. And an online profile in a directory can help drive clients to your website. It can also spur calls to your practice directly, from clients who like your profile and need help immediately.

    The second concern is the idea that if a client is looking for a therapist online, he or she will not choose YOU; instead, he or she will choose another therapist. That is a very real possibility, obviously. However, if you use the personal branding concepts I've talked about before on this blog (and wrote about in my book, "Therapist's Guide to Branding Yourself Online"), you'll attract the kinds of clients you most want to work with.

    People often choose directories because of the variety they offer. You know you're going to get access to a range of service providers -- but there is bound to be one that feels like a fit. The Yellow Pages work because there are a lot of companies in there. It wouldn't be used as much if there were only 2 plumbers listed, or 1 attorney.

    Today's Billing Teleseminar is Cancelled

    Today's billing teleseminar is cancelled. Our guest, Deb Winsor, was a victim of a physical assault and will be unable to make today's call. 

    Billing Questions Teleseminar #2 (July 14, 2010)

    The second Billing Questions Teleseminar was held on Wednesday, July 14, 2010.
    Download the .mp3 audio file here.
    (You can find information about Billing Questions Teleseminar #1 (June 9) here.

    Our guest was Deb Winsor of W-Tech Solutions. Here is an abbreviated transcript of the call.

    Bridget: Thanks so much for joining us today for “Billing Questions,” your chance to get your mental health billing questions answered.



    My name is Bridget (Weide) Brooks, and I’ll be your host for today’s call, which is sponsored by w-Tech Solutions Inc. and TherapySites.com.

    This is our second teleseminar call, and I’m thrilled to be able to offer therapists the chance to ask questions of our distinguished guest, Deb Winsor, of W-Tech Solutions. A little background on Deb: she has a bachelor’s degree in business administration from the University of Nebraska Lincoln worked in a hospital setting for more than five years before joining what we call an extremely well-known insurance company here in Omaha, where she has worked for the past 11 years. Deb has experience with Medicare, Medicaid, managed Medicaid, PPO insurance, Tricare, and numerous other insurance companies and she has a wealth of information to offer to therapists who have questions about billing or insurance. Her company, W-Tech Solutions, provides billing services to mental health therapists. Welcome, Deb!

    Deb: Thank you.

    Bridget: So, just like last time, first off, I wanted to let the therapists who are participating live on the call ask their questions, and then we’ll get to the questions that were submitted by therapists via e-mail. So if there is anyone on the call with a question, let’s go ahead and take it now.

    Caller #1: My question is how much transferability is there between how Medicaid in Nebraska handles claims and requirements versus Medicaid in other states — particularly Kansas? My office partner and I are both located in the greater Kansas City area.

    Deb: My first question is: Do you have any patients that have Nebraska Medicaid?

    Caller #1: No.

    Deb: So your patients have Kansas Medicaid? Correct?

    Caller #1: Will have. Right.

    Deb: Each state has their own program. It’s on a state-by-state basis. But I am trying to find on the web if there is any kind of provider line for you.

    Caller #1: We’re both in the process of applying for (Kansas Medicaid). I was a (Medicaid) provider in Nebraska. I think we probably have the provider line (number).

    Deb: So you are in the process of setting up your provider status with Kansas Medicaid, and you’ve contacted them. The paperwork is in the mail.

    Caller #1: And (my office partner) has been a Kansas Medicaid provider in other situations (with other employers).

    Deb: So they’re going to send you a packet of information and assign you a specific number. Once that is done, they will send you a letter of acceptance, stating that you are now eligible to see this type of patient. You should be able to file claims electronically to them. As far as that is concerned, the billing itself is just a different location, but it’s the same CPT codes. You fill out your HCFA 1500 form the same way, and you shouldn’t have any problems. I would just say make sure you cross your “t”s and dot your “I”s and you shouldn’t have a problem. But any questions with them, contact their office.

    Bridget: To answer the caller’s question also, each state administers their own program, so while federal guidelines are the same, each state is allowed to contract with its own providers, for example, with Managed Medicaid, so that’s where you’re going to get a little bit of discretion for how things are authorized, paid, and that sort of thing. If Magellan is administering the Medicaid in Kansas, you might see that a lot of their policies and procedures are the same (as in Nebraska), because they don’t want to duplicate efforts across the different states, but if it is a different provider – Coventry, or some other one — that’s when you’re likely to see a little bit of difference between how they do things. I know Magellan and the state of Nebraska right now are working to clarify some of the service definitions in particular in Nebraska, and there has been a little bit of back and forth on that on how they’re clarifying certain things and how they want to handle medical necessity and those sorts of things. So probably the first step is to find out who is administering Medicaid and that might give you some sort of insight into how much will be transferable.

    Caller #1: We’re in the process of applying for Tricare – I think it was Tricare -- and (my office partner was) told that they were holding off on accepting new applications, but that she could be a “pseudo-provider,” which was a new term.

    Bridget: I’ve never heard of a “pseudo-provider” before. What kinds of rights and responsibilities does a pseudo-provider have?

    Caller #1: Well, that’s what we didn’t know. We didn’t know if there was a “pseudo-provider application” – but I wondered if you were familiar with this term. She was told she could go ahead and bill as if she was a provider, but I wondered if you had heard of this.

    Deb: What is her credentials?

    Caller #1: She is a licensed, master’s-level psychologist, so “LMLP.”

    Deb: I have never heard that term (“pseudo-provider”) before. Usually, with Tricare, you have your Tricare Prime... Be very careful with Tricare. They are very good about paying, but make sure you have your pre-authorizations before you submit for your services because if you don’t have your authorizations, they will either deny, or they will pay at a much lower benefit. Also, for the member (for out of network services), they have a much larger deductible rather than a certain dollar amount of a copay.

    Bridget: That might be a good question to call the provider relations folks and ask them.

    Deb: I would call their provider line and ask them about that. Because the first thing that came to my mind was maybe that it was like a PLMHP that was submitting under an auxiliary provider.

    Caller #2: It didn’t seem to be about my licensure, it seemed to be about having me be part of a group that was already established. She (the provider relations rep) didn’t explain it well.

    Bridget: So it seemed to be part of a network provider issue rather than a credentialing provider issue.

    Caller #2: Right.

    Bridget: I am Googling the words “Tricare” and “pseudo-provider” and they use the word “pseudo” a lot, so I think they like that word.

    Caller #1: I hope they don’t send “pseudo-payment!”

    Bridget: I agree with you! They talk about “pseudo sponsor IDs” and “pseudo social security numbers” — so specifically what they are referring to in terms of your responsibilities would be a great question for your provider relations representative. Ask them: What distinguishes me as a “pseudo” from a “real”? I wonder if maybe it’s that their network is pretty full, but they don’t want to turn you down flat, just in case they need you later.

    Deb: They might have restrictions on how many providers they can actually have on the panel. I’ve seen that before, once in a while. Like a waiting list.

    Bridget: So you can see them, but maybe it’s on a case-by-case basis. But I agree with Deb, you want to make sure you’re approved and pre-authorized for specific sessions and clients before you see them… because “pseudo” or not, you don’t want that “pseudo-payment.”

    Deb: I am going to do some research on this, and I’ll send Bridget my findings. I would love to give you a definite answer. I pride myself on getting the right answer, and I want to find the right answer for you before I give out any information. Let me research it and I will give Bridget an e-mail and have her forward it on.

    Bridget: Next up are questions we received via e-mail from therapists who weren’t able to make the call live, but wanted to get their questions in.

    Question: Do the CPT codes for home visits have a certain time frame, and if so, are they 15-minute increments, like health and behavior interventions?

    Deb: I have researched this, and I have personal experience with this too. The answer to that would be, the information I have is that you should just bill as if you were in the office. You can use your 90806s, 90801s as if you were in the office. You would bill the same as if you’re out of the office at a patient’s home. I can tell you from experience, when we moved to our current home, my son was little at the time and he was having a little harder time adjusting, so we had a very nice man come out, an LMHP, and he sat with my son and spoke with him for 50 minutes at a time, two or three times a month. I got to stay in the home; I didn’t have to drive anywhere. He just submitted the regular 90806 to the insurance company, and they paid. It was almost as if we were in the office, just a different location, and it got paid like a normal office claim.

    Bridget: So, in general, they would be paid – but, if you had a particular claim, this would be a good question to ask the specific insurance company.

    Deb: I would. It’s always good to call if you have any doubts, to ask questions. They are always willing to answer, and you won’t be the first one to ask, and you won’t be the last one to ask. To my (personal) experience — and to my billing experience — you can bill the same code that you would as if you were in the office.

    Bridget: And with the same time length.

    Deb: Right. If you’re seeing them for 25-30 minutes, you’d bill them 90804, but 45-50, 60-75, use the right code.

    Bridget: And that’s face-to-face interaction; you can’t count your driving time.

    Deb: Right.

    Question: We received this question from a therapist after the first billing teleseminar call: I just listened to the recording of the initial billing teleseminar and am a little confused about using my tax id instead of my social security number on claims. I already have a federal tax id, but was told by my tax preparer that I should use only my social security number so I've billed with it for years. Since I already have the federal id, do I just contact each insurance company I participate with and have my information changed?

    Deb: I was glad we got this question. It’s a very good question. My answer to that would be: With regards to privacy (and this is what I was trying to say last time), I am very proactive when it comes to HIPAA and personal privacy. I go above and beyond what is required.

    With regard to privacy, any time you can keep you SSN for the purpose of personal tax identification, the better. If you choose to have an EIN (Federal Tax ID), that helps protect your personal social security number information from identity theft and other fraud activities. This is the reason why I was suggesting an EIN during the seminar; as I’m a big proponent for personal identity security, and I feel that an EIN gives you a layer of protection.

    If you have an EIN, all the better. It would be great to use that. However, her tax preparer is correct. She can use her social security number but in regards to identity theft, if you don’t submit electronically (if you submit by paper), yes, the post office is safe, but anything can happen. It can just take one minor mistake and your social security number could be out in the open.

    I’d like to go on to say: When you sign a contract with an insurance company, you are doing so under some type of identifying number: your SSN or an EIN. If you signed those contracts under your SSN, it can be difficult to switch to an EIN as, in many cases, the insurance company will want a new contract signed using the appropriate identification number (or they’ll want to update your current contract).

    You can bill under either identification number; just make sure you are billing using the number used when you signed with the insurance companies. If a claim is submitted using your EIN, but you signed/registered with the insurance company using your social security number, payment of benefits may be extremely delayed or they could be denied.

    My personal preference is to use an EIN as that allows you a level of personal security because your personal SSN is not distributed to so many people with whom you do not know. However, since you have been billing under your social security number for so long (this is a provider who had been in business for a number of years), switching to your EIN can be cumbersome. You can call the insurance companies that you are in network or PPO status with and ask to speak with the provider relations and let them know that you are currently using your social security number and ask what the process is in regards to updating that and using the EIN.

    It just puts up red flags for me when people are using their social security number for billing. You can do it, but it just scares me to death to have that personal information going out. It’s my personal opinion to use an EIN so that you can be protected. Because it doesn’t mean anything to anyone else but you and the insurance company.

    If you’re just starting out, take the extra steps and get the EIN. It’s your choice, but if I were you, and I were just starting out, I would use the EIN to set up my contracts with insurance companies.

    Bridget: For therapists who might have started out using their social security number, what are some of the things that the insurance companies might balk at? You said they might want to update their existing contract or they might want to have you sign a new one. Would you maybe run into an issue where they might say, “You can’t do that, because you’d be considered a new provider, and we’re not taking new providers”?

    Deb: Well, number one, it depends on the insurance company. As long as you’re an existing provider, they’re just updating information. If you started 10 years ago, using your social security number, the norm was to use your social security number, because we didn’t have the HIPAA laws like we did then. It’s possible they would want you to sign a new contract, because the old one was outdated, but that’s no big deal. It’s nothing to be afraid of. I just wanted you to be aware that they can do it.

    Updating your contract can be a good thing too. Some providers are afraid of going electronic. Just making that change, you can get so much information. The insurance company can send you feedback, they’ll send you updates. They can catch things – “We notice you did ‘this’ a lot.” You’ll get newsletters with frequently asked questions. It can turn out to be a much better experience with that kind of information.

    Bridget: So billing with your EIN makes it more secure for you to file your claims, both paper and electronic. And, of course, electronic billing opens you up to more recordkeeping and reporting information and resources from the insurance companies, because they want to reduce their costs, so they want to encourage folks to bill online, when possible.

    Deb: I want to put out my little disclaimer here. Insurance companies are not always the bad guys. Employers will tell the insurance companies what kind of benefits they want, and there are contracts out there that have no mental illness benefits as part of the policy. That can be from the employer. I go to the pharmacy a lot to pick up my prescriptions and it just really gets my goat when people say, “My insurance company didn’t pay this. “I just want to say to them, “If you have a complaint, you really need to go back to your employer because your employer is choosing those benefits for you.” The same thing for mental illness. Just because you have an insurance company and they’re not paying, it could be that it’s not because of the insurance company – it could be because the employer wants to save some money, or they chose one benefit over another, because times are tough and money is tight. It’s not always the insurance company (at fault). Insurance companies have a lot of experience and they train their people to be ready for your questions and they’re more than willing to answer those questions.

    If I get a representative who doesn’t answer my questions, or they’re rude to me, let the insurance company know. They need to know that information. They’re willing to answer your questions. Don’t be afraid of them.

    Question: Are there separate billing codes used for transporting a patient from place to place?

    Yes. What I found out, and what I’ve seen in the past, from billing, is that for Medicaid, currently the code is 99082. This is a CPT code for mileage. The reimbursement rate for Nebraska Medicaid managed care plan is $.45 per mile, but please note that many private insurance companies do not pay for this item. However, if your client is covered under Medicaid (remember, it’s a payer of last resort, so if the client has another insurance company, you’ll need to get a denial first), you may be able to get reimbursed.


    I’d invite you to contact Deb at W-Tech Solutions at 557-8628 or e-mail w-tech_billing@cox.net if you have any billing questions or if you’re interested in working with her. W-Tech Solutions allows therapists to focus on the billing aspect of your business so you can focus on your clients.

    Today’s call is also sponsored by TherapySites. You can build a successful online website for your private practice in just four easy steps. In addition to a website, you’ll also receive unlimited email accounts, online appointment request capability, credit card processing, and more – for just $59 per month. There’s no up-front costs, no long-term commitments, and you can get your FIRST MONTH FREE when you use the promotional code PromoIBC when you sign up. Visit www.TherapySites.com and try it for free before you sign up. And be sure to use the code PromoIBC to get your first month free.

    The next Billing Questions Teleseminar will be Wednesday, August 11 from 3 to 3:45 p.m.