Develop your brand in such a way that it could only describe you.
Ask yourself: Would another therapist be able to use this brand?
What makes you unique as a therapist?
You can begin by answering these questions:
What makes you unique as a therapist?
You can begin by answering these questions:
- What kinds of clients do you most enjoy working with? (Teenagers? Senior citizens? Men, more than women?)
- What training do you have to qualify you to specialize in a specific area? (Are you an EMDR Level II therapist?)
- What life experiences have you had that would be valuable to others? (Are you a step-parent, for example)?
- What makes you different from other therapists? (For example, English isn’t your native language or you know American Sign Language.)
- What is your treatment philosophy and theoretical orientation? (Do you incorporate mindfulness principles into your therapy?)
- What do you see as possible for your clients? (i.e., Stop Smoking Forever)
- What role might you play in helping your clients achieve those results? (A guarantee?)
- Is there an area where you are better than others? (Do you you have more experience and training in hypnotherapy than other therapists?)
- Is there an opportunity to serve a specific market that no other therapist is reaching? (The Sudanese population, or hearing-impaired clients)
- Where could you be the first in the market? (Introducing a new therapeutic technique, for example)
- Is there a specific result you can deliver? (Assessment and preparation for bariatric surgery or completion of a court-approved anger management program.)
Want more resources on how to brand yourself as a therapist? Purchase the Therapist's Guide to Branding Yourself Online.
