I often talk to therapists who are uncomfortable with marketing because they think they have to do things that they don't WANT to do in order to successfully market their practice.
That's not the case at all! There are so many marketing strategies out there that it is possible to pick a couple that won't cause you any anxiety at all. If you don't like public speaking, don't select "Giving workshops and seminars" as your marketing strategy of choice. (Instead, write articles or do a newsletter or send e-mails.)
If you're not tech-savvy, don't focus on e-newsletters and your website. There are plenty of ways to get the word out about yourself in the "offline" world. You can give talks or workshops, network, or use traditional publicity (radio, television, newspapers).
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