I recently experienced this when researching inpatient rehabilitation options for a family member who had suffered a stroke. I received a packet of materials describing one particular program. Some of it was good; much of it was bad. (The description -- not the program!!)
The worst was a chart called "Admitted Diagnoses." The colorful bar codes showed statistics for 2007, 2008, and 2009 ... but the description of what was being measured was lacking.
Some diagnoses were clear: "Ortho," and "Neuro," for example. I even figured out "TBI" (traumatic brain injury). But what is "CVA"? (I later found this to mean a Cerebral Vascular Accident -- like a stroke), but I still don't know what a diagnosis of "Amp" or "MMT" is.
One page highlighted "Our Professionals" (and I quote:)
- Board Certified Physiatrists
- - 5 inpatient specializing in BI, CVA, SCI
- - 3 outpatient specializing in musculoskeletal
What? Huh?
Among the medical jargon and "process" talk were some gems of genuinely good information. In one brochure was this description:
Stroke Rehabilitation Program
When an individual experiences a stroke, the ability to function independently can be impaired. Through early rehabilitation intervention, the [name of facility]'s Stroke Rehabilitation Program helps patients regain their independence. Our specialized treatment team evaluates the needs of each patient and addresses the medical, physical, cognitive, linguistic, and psychosocial challenges they face. A goal-oriented treatment program is developed to recover physical, perceptual, and communication abilities to achieve optimal results.
Still a bit jargon-y and flowery ... but better.
This would have been even better:
Did you -- or a loved one -- suffer a stroke? Are you worried about whether you'll ever be back to "normal" again? About whether you will regain your independence? You're not alone. Many patients can achieve partial or full functioning through our early rehabilitation and intervention services. A team of professionals collaborates to ensure your medical, physical, cognitive, emotional, and other concerns are addressed. We'll set specific goals for your progress that are designed to help return you to a life of independence."
See the difference? The original phrasing is very "US" centered ... while the revised version is very "YOU" (or patient) centered.
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